Use cases for advertising and marketing technology

    Harness the power of big data and AI to improve audience targeting ad conversion rates and the return on ad spend. From driving subscriber acquisition and predicting churn to making smarter production and content acquisition decisions.

Agency and ad tech ops

Helping companies manage margin on work and add data-focused rigor to their operations.

Client profitability
Margin analysis
Sales forecasting
Talent retention
On-shelf availability (OSA)
Predictive resource utilization

Media performance

Track campaign efficacy, channel performance and leverage recommendations to remediate underperformance.

Client profitability
Planning and media mix modeling
Multitouch attribution
Campaign performance and optimization
Taxonomy recommendations

Creative optimization

Understand how creative is resonating during campaign execution and streamline work for creative teams.

Advanced segmentation
A/B testing
Content performance
SEO performance reative workflow optimization