Use cases for Retail and FMCG companies
How are you responding to today’s unprecedented macro volatility, fast-moving competitive landscape and constantly shifting customer expectations?
The Retail and CPG brands that survive this tsunami of disruption will be those that serve up personalized, engaging customer experiences at every turn.
But to do that, they’ll have to adopt platforms and practices that leverage advanced analytics and AI — all while supporting exponential scalability and ever-changing scope
Supply Chain Inventory
Improve accuracy in inventory predictions by understanding customer demand, enabling you to reduce excess inventory while avoiding lost sales.
Supply Chain Control Tower
Time series forecasting
Causal forecasting
Safety stock analysis
On-shelf availability (OSA)
SKU rationalization
Personalization
Drive incremental revenue through enhanced segmentation based on deeper behavioural insights
Urbanicity and Trade Area Analysis
Consumer segmentation
Customer lifetime value
Survival analysis & churn
Propensity to buy
A/B testing
Personalized recommendations
Pricing & Promotion Optimization
Optimize pricing during key moments of the customer lifecycle or season
Dynamic pricing
Price optimization
Promotion optimization
Promotion effectiveness